Positive Drive, a gamified tracking campaign to uncover human mobility behavior in an urban business district ...

The majority of commuting trips of employees working in Luxembourg are made by car. Cross-border workers coming from France, Belgium or Germany work in 40% of the available jobs in the country and heavily rely on individual motorized modes for their home-to work journey. As major employers have a partial responsibility in the home-to-work trip of their employees, measures to mitigate the negative externalities of these trips have to be implemented together with them. In a specific campaign in partnership with seven major employers of a Luxembourgish developing business district, the Cloche d’O... Mehr ...