PENGARUH DIGITAL MARKETING, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROTI DI HOLLAND BAKERY BATUBULAN

The purchase decision is a condition in which consumers determine whether they want to buy the product being offered. On the other hand, the expert stated that the purchase decision, namely the Purchase Decision, is a problem-solving process and can be resolved through the process of identifying problems, seeking information, evaluating alternatives, purchasing decisions and post-purchase evaluation. The population in this study were all Holland bakery consumers in the Batubulan area. The sample is part of the number and characteristics of the population. Thus, the sample used is part of the p... Mehr ...