Letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler (November 9, 1935)

An original letter of correspondence between Randall Chase and a group of business partners from Chase & Company. A portion of the letter discusses the issue surrounding Florida citrus growers and coloring adding. The color-added process involved spraying oranges with edible food coloring to make the citrus products more appealing to consumers. Similar coloring was used in butter, ice cream, and candy. In 1936, L.P. Kirkland, mentioned in the letter, wrote an article for the Florida State Horticultural Society entitled, "The 'Color Added' Situation." According to the letter and the report... Mehr ...

Verfasser: Chase, Randall
Dokumenttyp: Document
Schlagwörter: Chase / Sydney Octavius / 1860-1941 / Joshua Coffin / 1858-1948 / Citrus--Florida / Florida Citrus Commission / Oranges--Florida / Holland / Spessard L. (Spessard Lindsey) / 1892-1971 / Lakeland (Fla.) / Celery
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29080296
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://richesmi.cah.ucf.edu/omeka/items/show/670

An original letter of correspondence between Randall Chase and a group of business partners from Chase & Company. A portion of the letter discusses the issue surrounding Florida citrus growers and coloring adding. The color-added process involved spraying oranges with edible food coloring to make the citrus products more appealing to consumers. Similar coloring was used in butter, ice cream, and candy. In 1936, L.P. Kirkland, mentioned in the letter, wrote an article for the Florida State Horticultural Society entitled, "The 'Color Added' Situation." According to the letter and the report Kirkland wrote, he and other Florida citrus growers supported coloring their oranges since consumers usually associated oranges with the color added stamp with a higher quality product. Other topics discussed in the letter include information collected during a citrus meeting in Lakeland regarding the Federal Marketing Agreement, and the disagreement between Florida citrus growers and Chase & Company Sales Manager, W.H. Mouser, on increasing the unit of sale of citrus products in New York City. Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965.