We analyse programmatic choices of Flemish theatres and examine how they are affected by the theatres’ budgetary situation. Following Lancaster’s characteristics approach, we identify several output characteristics of individual Flemish theatres during the period 1980-2000. A simultaneous equation approach is used to capture the theatre managers’, subsidizing government’s and consumers’ behaviour. We find that changes in the budgetary situation of a theatre are translated into changes of both the ‘amount’ and the nature of the theatre’s output. The budgetary impact on artistic choices has intensified since the introduction of a 4-yearly instead of yearly allocation of subsidies. The decrease in financial risk for the individual theatres leads to an increase in artistic risk-taking.