Pitfalls and Obstacles of Media Policymaking in an Age of Digital Convergence: The Flemish Signal Integrity Case

Abstract Technological convergence is remaking and even erasing the borders between industries once considered separate, and is forcing policymakers to evolve new regulatory frameworks for a rapidly changing industrial environment. Using the advocacy coalition framework, the authors investigate a struggle by Flemish broadcasters against video distributors to protect the integrity of their broadcast signals. The authors argue that the case may be an indicator of the struggles to come as the television space struggles with convergence, with implications for the European Union and other regions.