This article considers James IV’s use of Flemish and other southern Low Countries material culture at his marriage to Margaret Tudor of England in 1503. Adding to the considerable body of scholarship on the events, which were described in detail by eyewitness John Young, Somerset Herald, it will also draw on the Treasurer’s Accounts and a surviving book of hours to argue that its origins—and those of the luxurious chairs, tapestries, and metalwork—were just as important as the political and diplomatic messages conveyed in their imagery and expense. Flemish goods were regarded as the pinnacle of northern European luxury and were sought after by, among others, James’s new father-in-law, Henry VII. At this critical juncture in Anglo-Scottish relations, therefore, James’s display of such objects capitalized on a common understanding of their cultural power and put him in direct competition with Henry.