A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic

Abstract : The covid-19 pandemic which outbroke four years ago has shifted how people live, work, and shop. Governments restrictions have made people develop new habits that can be done from home. Fashion industry as one of the most influential industries in Indonesia, as well as something that was always being traded offline, becomes one of the impacted areas. The less bodily experience of fashion online shopping and more cost-conscious consumers made this industry experienced a dip especially in 2019 and 2020. However, preliminary findings suggest that this condition benefits local fashion b... Mehr ...