Going Circular:Novel Business Model Design for Start-ups in the Dutch Plastics Economy

Plastics are an integral material to the European economy, but they remain embedded in a system that produces waste by design. The circular plastics economy has been envisioned as an alternative that will preserve the value of plastics while also reducing their negative impacts. In the transition towards such a system, the development of innovative circular business models (CBMs) plays a vital role. CBMs in the circular plastics economy remain highly centered around recycling, a widespread strategy that does not require a shift in the core business model. While undoubtedly beneficial, incremen... Mehr ...