Gender roles on social networking sites : investigating reciprocal relationships between Dutch adolescents' hypermasculinity and hyperfemininity and sexy online self-presentations

Abstract: Previous research has suggested that adolescents play out stereotypical gender roles in their self-presentations in social media. However, longitudinal research on the relationships between (sexy) online self-presentation and adolescents' gender role orientation is lacking. The present study investigated whether endorsing a stereotypical gender role orientation (i.e., hypermasculinity for boys, hyperfemininity for girls) predisposes adolescents to engage in sexy self-presentation or to look at others' sexy self-presentations in social media. In addition, we investigated whether engag... Mehr ...

Verfasser: van Oosten, Johanna M. F.
Vandenbosch, Laura
Peter, Jochen
Dokumenttyp: acceptedVersion
Erscheinungsdatum: 2017
Schlagwörter: Mass communications
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-29031338
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://hdl.handle.net/10067/1443370151162165141

Abstract: Previous research has suggested that adolescents play out stereotypical gender roles in their self-presentations in social media. However, longitudinal research on the relationships between (sexy) online self-presentation and adolescents' gender role orientation is lacking. The present study investigated whether endorsing a stereotypical gender role orientation (i.e., hypermasculinity for boys, hyperfemininity for girls) predisposes adolescents to engage in sexy self-presentation or to look at others' sexy self-presentations in social media. In addition, we investigated whether engaging in sexy self-presentation and looking at others' sexy self-presentation predicted an increased hypergender orientation over time. Using a three-wave short-term longitudinal panel survey among 1467 Dutch adolescents with six-month time intervals between waves, we found that adolescents' hypergender orientation predicted more frequent sexy self-presentation and exposure to others' sexy self-presentations in social media. Hypergender orientations were not predicted by these online behaviors and no gender differences were found.