Research on economic and financial journalism has left important questions unanswered. Most notably, what exactly are the mechanisms leading up to the well-documented negativity bias in economic news reporting, and to what extent are structural constraints, previously identified in research on financial news production, also relevant in the context of mainstream economic news that reaches out to a broad and lay audience? This study seeks to address these questions by conducting in-depth interviews with 12 economic journalists working for Dutch news outlets (print, online, and television). The findings suggest that negativity is driven more by news values than by journalistic role conceptions, as many interviewees refer to the abrupt temporal dynamics typical of negative events. Furthermore, journalists indicate that gatekeeping processes are increasingly influenced by audience preferences, as indicators such as aging readerships and number of clicks are carefully monitored.