Assessing roles and strategies of public sector stakeholders in an evolving (lifestyle) migration industry : the case of the Dutch Emigration Expo

This study focuses on local and regional governments using place branding strategies to attract intra-EU inward migration for demographic and/or economic purposes. This forms an important aspect of contemporary migration industries, whereby the interlinking of lifestyle, work and economic investment is pivotal. Taking the case of the Emigration Expo event in the Netherlands, it draws on interviews with the organizer and with public sector exhibitors to assess their purposes, roles and strategies when participating in the event. In addition, this paper examines to what extent public sector agen... Mehr ...