4Everyware Stocklots b.v. is a Dutch company which buys and sells surplus inventory using several channels. The company is searching for methods to achieve the growth of the organization. The management intends to realize company growth by entering new markets. The purpose of this thesis is to determine the attractiveness of the German market. Furthermore, the purpose is to find potential business partners and acquire contact information of decision makers and buyers. B2B buyer behaviour is discussed in the theoretical chapter and the differences between business-to-business buying and business-to-consumer buying are explored. The analysis of the German market is carried out using various theoretical approaches as base and the theory is applied to practise in the empirical study. The Ansoff Matrix explains the strategic options of the client company’s products. Porters Generic Strategies outline the strategic options of the client company’s, whether it should focus on costs or differentiation. Porter’s Five Forces is used to determine the competition in a particular industry. The PESTEL analysis highlights the relevant political, economic, socio-cultural, technological, environmental and legal factors, affecting the possible operations in Germany. Cultural differences between the home market and target market are analysed using Hofstede’s six dimensions. The SWOT analysis determines the strengths, weaknesses, opportunities and threats for the case company in the German market. The study showed that Germany is an attractive market for the case company to operate in. Therefore, a customer relationship strategy is used to identify potential business partners. Additionally, social media communication is studied amongst German buyers to acquire information about their social media usage. ; The attachment of the thesis "The road to success in Germany for 4Everyware Stocklots b.v." is not included since it contains privacy sensitive information.