Effects of Difficult and Easy English Slogans in Advertising for Dutch Consumers
| Verfasser: | |
|---|---|
| Dokumenttyp: | Artikel |
| Erscheinungsdatum: | 2017 |
| Reihe/Periodikum: | Journal of Current Issues & Research in Advertising ; volume 38, issue 2, page 184-196 ; ISSN 1064-1734 2164-7313 |
| Verlag/Hrsg.: |
Informa UK Limited
|
| Sprache: | Englisch |
| Permalink: | https://search.fid-benelux.de/Record/base-29003186 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | http://dx.doi.org/10.1080/10641734.2017.1291384 |
