Measuring Emotions in Electronic Auctions ...

This book develops a structured methodology that allows to systematically analyze emotions in auctions. It provides a unified framework for emotional bidding in auctions, which comprises the bidders' processes of cognitive reasoning and emotional processing, and a methodology for measuring physiological correlates of human emotional processing in economic experiments is proposed: physioeconomics. Finally, an experiment is presented which investigates the impact of clock speeds in Dutch auctions. ...