Understanding the importance of food complexity, food variety, and portion size in consumer ice cream preferences in Dutch and American Adults ...

This study aims to answer the following research questions: (1) What is more important in ice cream preference: complexity or variety? and (2) How important are variety and portion size (relative to each other) in ice cream preferences? To answer these questions we will conduct two online conjoint analysis surveys, to be distributed in Dutch to residents of the Netherlands and in English to residents in the United States. ...