Abstract: The purpose of the study was to investigate the influence of social responsibility practices and ethical climates conveyed by representatives of commercial and non-commercial business units within the country of Curaçao. The questionnaire was administered to 183 business clients to examine impacts upon the attainment of unit financial goals and on the development of strategic alliances relating to tourism perpetuation and sustainment. Findings indicated differences in social responsibility and ethical climates by business units and relative to the type of goal attainment considered. Implications would be for the management and business representatives to incorporate and highlight the importance of the identified social responsibility and ethical climates during negotiations with their tourism clients, thus increasing the likelihood of sustaining tourism in Curaçao. ...