The evolution of the Fair Trade organisational landscape in France and in Belgium

Parallel to the dramatic growth of its sales and public awareness, the Fair Trade movement has seen its organisational landscape become increasingly diversified. While Fair Trade nonprofit pioneers were initially relatively homogeneous in terms of goals and structures, the economic development of the initiative, driven by the sales of Fair Trade products in mainstream distribution channels, has led to the emergence of a multitude of new actors with much more heterogeneous behaviours – in spite of the general trend towards a stronger market orientation – (Gendron, 2004; Moore, 2004; Nicholls &a... Mehr ...