This article focuses on denominations that are used to name people on the move in Belgian mediadiscourse, but that are not specifically related to migration. It specifically studies the nominalsyntagms formed with the noun people (people on the run, people in need) and words of kinship(mother, brother). A Discursive Semantics analysis implemented through Corpus Linguisticsis run on a corpus of Belgian news items issued from March 2015 to July 2017. The corpusgathers 13,391 newspaper articles and 3490 TV news items (representing 7,637,986 words). Themention of words of kinship and designations formed with people shows that there is a willingnessto humanise media discourses on migration. However, although their mention encourages ahumanitarian vision of people on the move, these usually positively connotated designationsalso foster a vision of people on the move as victims and does not discourage the mention ofcontroversial denominations. ; info:eu-repo/semantics/published