In this paper, the modern Belgian veal industry is situated in a European context, and an overview is provided of the major past, present and future challenges for veal production. The production of white veal requires a specific diet and housing conditions to assure a controlled iron anemic state resulting in pale carcasses. In response to the increasing public concern about animal welfare, legal limits for hemoglobin (in 1990), the provision of a minimum quality of solid feed to assure ruminal health and group housing from the age of eight weeks on (in 2007), have been implemented sector-wide. The integrated structure of the sector likely made it possible to realize these radical changes at relatively short notice. Despite the pioneers role the veal industry played in the development of quality labels for food safety and all efforts made towards improved nutrition and housing, the veal production remains highly liable to public criticism on welfare issues. Nowadays, especially the intensive antimicrobial use in relation to high levels of antimicrobial resistance in commensal, pathogenic and zoonotic bacteria in veal calves is strongly criticized. The future challenge lies in the development of veal production systems, which require only few antibiotics, but safeguard animal welfare and revenue.