What is the impact of Instagram’s Social Influencers on Consumer Attitude and Purchase Behaviour of lifestyle products of young Belgian women?

Marketers and brands continuously search for innovative methods to reach target segments in the most effective way. Social media is one of the fastest evolving communication tools nowadays, exercising a considerable impact on Marketing. Social Influencer Marketing is one of the latest tools combining these elements. The pursued objective of this thesis is understanding the impact of Social Influencers through Instagram on the buying behaviour of lifestyle products of young Belgian women. Additionally, we do research on elements as attitude, credibility, persuasion attempt and sponsorship discl... Mehr ...