Relationship Management and Fireflies Conservation in Klias and Weston, Beaufort, Sabah

Abstract Fireflies from the genus Pteroptyx have drawn a lot of attention from humans due to their congregating behaviour and provided local communities with lucrative business opportunity. However, it is believed that the adjacent communities pose a threat of encroachment to the Klias and Weston – the hotspots for fireflies’ population mangrove ecosystem. Relationship Management has strategies and tactics to engage in sentiments, emotions, and then provide the best remedies. It has strategic power to connect hosts and guests as it emphasizes on “give back and take away tourism” through incorp... Mehr ...