UNDERSTANDING FACTORS THAT INFLUENCE HOUSE PURCHASE INTENTION AMONG CONSUMERS IN KOTA KINABALU : AN APPLICATION OF BUYER BEHAVIOR MODEL THEORY

Houses made ready by housing developers in Sabah are solely based on economic factors as oppose to consumers preferences and interest. A better understanding of factors contributing to decision-making of buyers in real estate markets would be beneficial to both buyers and housing industry. Therefore, this study aims to understand consumer behaviour towards house purchase using The Theory of Buyer Behaviour Model (Perceptual and Output). The perceptual constructs consist of housing attributes such as house features, living space, distance and environment. The output construct refers to house pu... Mehr ...