AN EXPLORATORY STUDY ON PRODUCT, PRICE, DISTRIBUTION CHANNELS, AND PROMOTION OF SEAWEEDS IN SEMPORNA DISTRICT OF SABAH, MALAYSIA

This exploratory study aims to enhance understanding of marketing of seaweed in Semporna district of Sabah, Malaysia with concentration on product, price, distribution channels, and promotion of seaweeds. Qualitative research is conducted via preliminary observation and focus group interviews with nineteen subjects including small entrepreneurs as well as representatives of the companies involved in the seaweed industry in Semporna district of Sabah, Malaysia. This exploratory research found that seaweed farmers concentrated on producing only Kappaphycus Alvarezii (“cottonii”, of commerce) and... Mehr ...