Socioeconomic Factors that affect Usage of Grabcar Services in Kota Kinabalu City, Sabah

The GrabCar service is an increased mode of alternative transportation and support from users is what the company gains in aiding its rise in the transportation business. This mode of transportation is considered a great competitor to the existing public transport services such as transportation services offered by taxis. The advantages of GrabCar prevail themselves as it can be seen that they offer cheaper fares and are more convenient to customers. The question arises on how far can the potential of the mentioned company stretch to facilitate users? This paper aims to identify the features i... Mehr ...