Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian’ Fried Chicken Merk Sabana

Sabana fried chicken is a street food business that is managed in a modern way in the form of a partnership. As the name suggests, Savana Fried Chicken is a food business like fast food in the form of a franchise model. A franchise is a form of business venture whose aim is to expand the reach of the business by increasing market share. The aim of this research is to see the extent to which price and location influence the decision to purchase the Savana brand of fried chicken at Jalan Komarudin, Pulo Gebang, East Jakarta. The research method used was using primary data, by distributing questi... Mehr ...