Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden

So far, linguistic and translational studies on medical communication have mostly foregrounded the referential function prevailing in texts of this domain. On the contrary, the relatively young discipline of health communication has been paying great attention to persuasive aspects, as shown by the fact that some definitions of the discipline itself and/or of its subject explicitly mention the influence on attitudes and behaviour as one of the goals. The present paper tries to bring these different perspectives closer to each other by adopting a contentbased typology of persuasive strategies a... Mehr ...