The relation between blood donor recruitment and donor diversity and loyalty in the Netherlands

Background and objectives. Blood donor populations have been susceptible to change, often showing a trend towards feminization while remaining ethnically homogeneous, leading to an underrepresentation of young men and ethnic minorities. The aim of our study was to examine whether recruitment strategies are related to donor diversity and loyalty of specific demographic groups in the Netherlands. Materials and methods. Analyses were conducted using the Dutch blood donor database on whole-blood donors registered between 2013 and 2017 (n = 155,054). Chi-square tests were used to study relationship... Mehr ...