Investigating Product Sustainability and B2B Relationships for creating Customer Value : A multiple case study within the building & construction industry in Sweden & the Netherlands
This study explores how retention options to achieve a circular economy applied in entrance door products together with CSR strategies from a supplier can create customer-perceived value in a B2B market setting. It focuses on the relationship between buyers and suppliers in the construction and building industry in the Swedish and Dutch market. To explore this phenomenon, a qualitative multiple case study was employed using semi-structured interviews as method for main data collection. Facility management, real estate and construction companies from the respective markets were subjects to this... Mehr ...
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Dokumenttyp: | Student thesis |
Erscheinungsdatum: | 2024 |
Verlag/Hrsg.: |
Uppsala universitet
Industriell teknik |
Schlagwörter: | Circular Economy / Circularity / Customer Value / Customer- Perceived value / Sustainability / Sustainable Product Development / CSR / Construction Industry / Building Industry / Entrance / B2B Marketing / S-D logic / 10-R Framework / B2B Relationships / Other Engineering and Technologies not elsewhere specified / Övrig annan teknik |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28793864 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-531630 |