The impact of eco labels on perceived sustainability : A study on coffee consumers in Finland and the Netherlands

Businesses today are held accountable for their sustainability efforts and commitments. Sustainability has become a key component of businesses strategies both nationally and globally, due to consumers’ increased concerns towards our planet and climate. Business-es in the food industry are largely relying on people and the environment, as the key components of growing and producing the products sold to consumers. Eco labels, their characteristics and implications on consumer buyer behaviour and sus-tainable coffee has been studied at large, with various limitations and findings. With both, the... Mehr ...