MANAGING WORD-OF-MOUTH COMMUNICATION IN MICHELIN STARRED RESTAURANTS IN THE NETHERLANDS
This research attempts to investigate the effectiveness of word-of-mouth in the Michelin starred restaurants in the Netherlands. The research examined the management perspective of the restaurant owner's word-of-mouth communication. This study started with an explorative investigation and a pilot study, which aimed to discover the indications that encourage word-of-mouth. The indicators found were used to develop a conceptual model for the final research project. In the research project two instruments were used: expert interviews and a questionnaire to the restaurant owners. The results show... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2006 |
Verlag/Hrsg.: |
Institute of Research and Community Outreach - Petra Christian University
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Schlagwörter: | word-of-mouth / promotion / restaurant |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28785287 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/16510 |
This research attempts to investigate the effectiveness of word-of-mouth in the Michelin starred restaurants in the Netherlands. The research examined the management perspective of the restaurant owner's word-of-mouth communication. This study started with an explorative investigation and a pilot study, which aimed to discover the indications that encourage word-of-mouth. The indicators found were used to develop a conceptual model for the final research project. In the research project two instruments were used: expert interviews and a questionnaire to the restaurant owners. The results show that word-of-mouth is an effective tool in attracting new guests in Michelin starred restaurants. It also discovered that image is strongly related to word-of-mouth, as it influences the expectation by customers formed prior to the visit.