People, Place and Partnership: Exploring Strategies to Revitalise Town Centres

More and more town centres in Western Europe are in decline, as indicated by growing shop vacancy rates in shopping streets. To turn the tide, decision makers look for revitalisation strategies. Are there any solutions? Making use of theoretical insights, empirical findings and anecdotal evidence from the Netherlands, we suggest that town centre revitalisation is a matter of connecting people, place and partnership. First, strategies should be based on an understanding of how customers (people) behave. Secondly, redesign of the physical environment (place) might be needed, since visitors prefe... Mehr ...