Emotions elicited by different beberages by portuguese and dutch consumers

Introduction: Food products have perceptual characteristics and conceptual associations that promote emotions on the consumer, which later drive the consumption behavior. Quantifying them provides insight for product development and nutritional patterns of consumption. Self-report questionnaires are the most common tools used to achieve this goal, used for the aim of this study. Materials and Methods: The goal of the study was analyze which emotional associations different cultures associated with different beverage categories. Seven beverages were selected, for the alcoholic category: beer, w... Mehr ...