The Perceived Image of Helsinki as a Tourist Destination in The Netherlands

The aim of the thesis is to research the perceived image of Helsinki as a tourist destination in the Netherlands. Therefore, the research question ‘how is the image of Helsinki as a tourist destination perceived in the Netherlands?’ will be examined. First, different processes and the AIDA model will explain the tourist’s buying behaviour. Next, a definition of the destination image is created and its formation will be elaborated. Destination branding will be, inter alia, explained by means of the destination brand benefit pyramid. In addition, Helsinki as a tourist destination and its relatio... Mehr ...