Putting social networks to practical use: improving last-mile dissemination systems for climate and market information services in developing countries

Understanding how to improve the accessibility and timely dissemination of weather and market information can help farmers adapt their management to climate change impacts. Our objective is to use Social Network Analysis (SNA) as a tool to identify potential opportunities for improving weather and market advisory dissemination to rural communities and to explore the relationship between farmers' access to information and yield and selling price. As a case study, we applied SNA to 313 farmers in Bangladesh to analyze weather and market information networks and farmers' friendship networks as a... Mehr ...