The Orange Wave : How the practice of place marketing is utilized by the rural municipality of Hagfors in order to attract new inhabitants from the Netherlands

They leave everything behind in the Netherlands;friends, family, jobs and careers in order to start a new life in what theycall the land of opportunities, namely Sweden. Here, in the county ofVärmland in a little, rural town named Hagfors they see a chance to a brighterfuture and the possibility of accomplishing a better quality of life. They wantto buy houses, start companies and explore a new way of life in this land ofpromises. While people are migrating from the Netherlands, inhabitants ofHagfors are moving out to big, urban cities that can offer more possibilities.This is the reality for... Mehr ...