The (im)possibility of trade marks being incognito (Netherlands)
In the battle to curry the favour of the fast-food consumer, McDonald's collided head on with its competitor Burger King at the beginning of this year; the key question in this dispute was whether Burger King was entitled to use the famous character Ronald McDonald in its commercials or whether, by doing so, Burger King was infringing the trade mark rights of McDonald's.
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Dokumenttyp: | TEXT |
Erscheinungsdatum: | 2005 |
Verlag/Hrsg.: |
Oxford University Press
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Schlagwörter: | Current Intelligence |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28764253 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://jiplp.oxfordjournals.org/cgi/content/short/1/1/20 |