Rosiculture and its international related trade are driving logistical innovation and leveraging long-standing interdependencies between floriculture, transport and logistics. The objective of this article is to point out, through the rose consumption supply chain in Europe, that the requirements of the rose sector induce upheavals and innovations within the associated supply chain. These requirements have a specific spatial nature which justifies a geographical analysis of the supply chain evolution: the interrelationships between floriculture and logistics generate neighborghood and distance effects, change of scale, but also spatial concentration effects, space consumption, fluidity, or even impermeability. These spatial recompositions can be read both at the scale of the global supply chain, from greenhouses to consumer markets, and at the scale of the different supply chain’s locations and nodes : the farm pack house, Jomo Kenyatta Airport in Nairobi or even the logistics complex articulated between Amsterdam-Schiphol Airport and the Royal Flora Holland auctions in Aalsmeer.