Field lab Sme competitiveness - internationalization strategy: egg electronics
With the purpose of finding the most promising country for EGG Electronics to internationalize is business to, an In-Depth Analysis for the top five countries was conducted. Within this document you can find a thorough study of Luxembourg, a potential country that EGG should consider expanding to.For that analysis, four dimensions were considered: the quality of contacts in the country, the market sales potential, the competitive environment and the market entry conditions. Finally, to reach a sustained decision, a framework was developed in order to compare Luxembourg with the remaining count... Mehr ...
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Dokumenttyp: | masterThesis |
Erscheinungsdatum: | 2020 |
Schlagwörter: | Internationalization / Strategy / Small medium enterprise / Consumer electronics / Luxembourg / Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28694556 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://hdl.handle.net/10362/107060 |
With the purpose of finding the most promising country for EGG Electronics to internationalize is business to, an In-Depth Analysis for the top five countries was conducted. Within this document you can find a thorough study of Luxembourg, a potential country that EGG should consider expanding to.For that analysis, four dimensions were considered: the quality of contacts in the country, the market sales potential, the competitive environment and the market entry conditions. Finally, to reach a sustained decision, a framework was developed in order to compare Luxembourg with the remaining countries and understand which one would be the go-to country for EGG.