Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management

The emergence of social media and Web 2.0 has a notable impact upon the tasks of destination managers as these platforms have developed into influential mechanisms affecting tourist behaviour. This paper shows how Destination Management Organizations (DMOs) can reap the benefits of the Web 2.0 revolution as it serves as an important source of user-generated information, bringing novel opportunities for data-driven destination management. To test the applicability of user-generated content for destination management, this paper analyses restaurant reviews from five Flemish art cities which were... Mehr ...