The mediated construction of “woke” : emerging discourses and primary definers in the Flemish press

Abstract: From 2021, “woke” became an omnipresent term in Flemish public debate. In this paper, we explore how the mainstream press contributed to the emergence and construction of discourses on wokeness. First, we ask how the topic of “woke” reached the media agenda in Flanders. Second, we analyze the respective role of journalists and their sources in constructing discourses on “wokeness”, drawing on the notions of “primary” and “secondary definers” . We collected all newspaper articles mentioning “woke” in four newspapers for 6 months from 2021 to 2023. After a preliminary quantitative cont... Mehr ...