‘Smoking is sóóó… sandals and white socks’: Co-creation of a Dutch anti-smoking campaign to change social norms
This article considers co-creation as a new persuasive strategy in health campaigns. Co-creation enables target audience members to become active campaign producers. A recent Dutch anti-smoking campaign applied co-creation, inviting the target audience to complete the slogan “smoking is sóóó . . . ” with something outdated on social networking sites (SNSs) like Facebook and Twitter to stress non-smoking as the new social norm. From a corpus-linguistic perspective, we investigated how the slogans from the target audience resonated with or deviated from the campaign’s original message. In genera... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2017 |
Reihe/Periodikum: | van den Heerik , R A M , van Hooijdonk , C M J , Burgers , C F & Steen , G J 2017 , ' ‘Smoking is sóóó… sandals and white socks’: Co-creation of a Dutch anti-smoking campaign to change social norms ' , Health Communication , vol. 32 , no. 5 , pp. 621-628 . https://doi.org/10.1080/10410236.2016.1168000 |
Schlagwörter: | /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being / name=SDG 3 - Good Health and Well-being |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28637252 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://research.vu.nl/en/publications/56e89dee-ba52-45c7-a068-fed788efac92 |