HQ decision making: Central realization of foreign subsidiary initiatives? : A single case-study on a Dutch MNE

Research background: Digitization, technological advancements, such as AI, the global customer base and varying ownership structures can be seen as a few of the largest challenges that contemporary international MNEs face with regards to their internal operations. Such disruptive factors require firms to be innovative in their products, services, and operations, to retain a competitive advantage and thrive in the international markets – at the foundation of which lies having an entrepreneurial orientation (EO). This is applicable not only to HQs, but also to subsidiaries, which possess the l... Mehr ...