Breaking the cycle : Exploring menstrual narratives in Belgian online sports journalism through qualitative research

Through a Thematic Qualitative Text Analysis and semi-structured interviews with journalists, athletes, and coaches, this thesis investigates the relationship between gender, sports, and media representation of menstruation in Belgian online sports news. This research emphasizes the delicate balance in sports media between normalizing discussing menstruation and avoiding sexist ideologies. One effective approach to breaking the menstrual taboo is to adopt the rationalist discourse of self-instrumentalization, where athletes enhance their performance by the use of science and technology. Given... Mehr ...