Marketing and innovation characteristics of Belgian International Niche Market Leaders

In the 1980s, a German Professor, Hermann Simon begins to spread the term of “Hidden Champions”, aka International Niche Market Leaders (INMLs). Despite their recognized high profitability, very little literature has been dedicated to them until now (most of it written by Simon himself). This master thesis’ purpose is to identify Belgian International Niche Market Leaders, their general characteristics and then study their marketing and innovation specificities more in depth. Marketing being a very broad subject, I decided to limit the researches to the main three topics found in the literatur... Mehr ...