Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. Recently, Visit Sweden, the national DMO of the said country, has developed the campaign ‘Discover the Originals’ that responds to IKEA’s link with Sweden and tries to include tourism in th... Mehr ...
Verfasser: | |
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Dokumenttyp: | Student thesis |
Erscheinungsdatum: | 2022 |
Verlag/Hrsg.: |
Högskolan Dalarna
Institutionen för kultur och samhälle |
Schlagwörter: | product-country image / tourism destination image / travel intention / DMO / Sweden / IKEA / Other Social Sciences / Annan samhällsvetenskap |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-28491643 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://urn.kb.se/resolve?urn=urn:nbn:se:du-42148 |