Impact of localization strategies on the Belgian Soft Drinks Market: A Comparative Analysis of American Products

The objective and aim of this research based study on localization strategies of American brands on the Belgian market was to understand which strategies the most successful companies are using and if they are also truly effective towards the Belgian consumers. The research findings can be used by smaller companies wanting to expand as bigger companies, this will also give a good foundation knowledge for any business wanting to expand abroad. The answers to this research questions were acquired first by a theoretical part gathering known information about growing a business to more specificall... Mehr ...