What do young Belgians and Finns expect from eco-friendly clothing?

The main objective of this thesis was to understand whether there are differences in consumption between young Belgian and Finnish consumers with regard to eco-friendly clothing. Indeed, the consumption behavior can vary from one country to another, so it was important to choose two different countries in order to allow the writer to have a point of view from both countries. The author chose this topic because in the next few years she would like to start her own eco-friendly clothing company and to do this the author had to analyze which of the two markets might be more interested in this typ... Mehr ...