21 páginas ; This article seeks to identify the presence of internal strategic factors in accommodation and lodging establishments in the province of Sabana Centro in the department of Cundinamarca, Colombia. The analysis was carried out based on the theoretical foundations of three internal strategic factors that support the creation of long-term competitive advantages: organizational assets, marketing mix and reputational assets. To collect the information, an instrument was developed that was applied to the establishments formally established in the area. The results show that most of the accommodation and lodging establishments in the province of Sabana Centro suffer from the internal strategy factors suggested by management theory. They could be supported by public and private institutions to implement them and thus encourage them to have a more consistent and competitive offer. This research ended months before the start of the pandemic caused by COVID-19 and its effects were not studied, but the results can contribute to its recovery in the near future. ; El artículo busca identificar la presencia de factores estratégicos internos en los establecimientos de alojamientos y hospedaje de la provincia de Sabana Centro en el departamento de Cundinamarca, Colombia. Se realizó el análisis a partir de fundamentos teóricos de tres factores estratégicos internos que soportan la creación de ventajas competitivas a largo plazo: activos organizacionales, marketing mix y activos reputacionales. Para la recolección de la información se desarrolló un instrumento que se aplicó a los establecimientos formalmente constituidos en la zona. Los resultados evidencian que en su mayoría los establecimientos de alojamiento y hospedaje en la provincia de Sabana Centro adolecen de los factores estratégico internos sugeridos por la teoría de management. Podrían ser apoyados por instituciones públicas y privadas para implementarlos y así impulsarlos a tener una oferta más consistente y competitiva. Esta investigación finalizó meses ...