FACTORS INFLUENCING THE INTENTION OF YOUNG INVESTORS TO INVEST IN AMANAH SAHAM BUMIPUTERA FIXED PRICE UNIT TRUST IN SABAH

The focus of this research is to investigate the factors that influence young investors’ intention to invest in Amanah Saham Bumiputera fixed-price unit trust. In this study, intention focuses on young investors selecting Amanah Saham Bumiputera as one of their wealth accumulation platforms. Using the theory of planned behaviour (TPB) as a baseline theory, this study proposes attitude, subjective norm and perceived behavioural control and awareness as factors influencing the intention to invest in Amanah Saham Bumiputera (ASB) unit trust. Using a sample of 150 respondents among young Bumiputer... Mehr ...