TOURISM BUSINESS PREPAREDNESS AND RESILIENCE TO CRISIS: A STUDY OF SMALL TOURISM RESORT DESTINATIONS IN SABAH COASTAL, MALAYSIA

This study examines small-scale tourism businesses preparedness and resilience to crisis among resort destination in the coastal area of Sabah. Limited efforts are taken by the small coastal tourism business operators in term of level of preparedness of measures in dealing with crisis faced. Although these small coastal tourism business operators have experienced crisis events, majority of them do not have crisis management plan. Therefore, this study presents empirical findings from structured interviews with 61 owner-managers of small resorts in coastal Sabah, about the level of preparedness... Mehr ...